Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

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Product Overview

No matter how far science advances us, we always look to nature to inspire us. Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a SmartBlend or real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog's true instinct.

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real turkey is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense formula made with real turkey and venison
  • 2x tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • Real turkey as the first ingredient blended with other high-quality protein sources, including real venison, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 helps give your dog a radiant coat and healthy skin
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Turkey (source of glucosamine), corn gluten meal, soy flour, beef fat naturally preserved with mixed-tocopherols, chicken meal (source of glucosamine), whole grain wheat, whole grain corn, soy flakes, rice flour, corn germ meal, glycerin, venison, oat meal, liver flavor, calcium carbonate, mono and dicalcium phosphate, salt, caramel color, VITAMINS [Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), thiamine mononitrate (Vitamin B-1), Vitamin B-12 supplement, riboflavin supplement (Vitamin B-2), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), menadione sodium bisulfite complex (Vitamin K), Vitamin D-3 supplement, biotin (Vitamin B-7)], potassium chloride, MINERALS [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], sulfur, choline chloride.   E-4174

Manufactured and guaranteed by:  Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With A Blend Of Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for maintenance of adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
96%
Of customers recommend this product
1-10 of 679 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Crisy
  • October 26, 2016
Loyal pet owner from Montgomery, PA

Healthy and nutritious

I received a free sample to try and I am glad I did. My dog loved it and after comparing to my regular dog food I am making a switch. I would recommend it to others as well. I am usually a skeptic, but this product delivers on all areas.

  • Quality
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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • tammag
  • August 14, 2013
Loyal pet owner from Bowling Green, KY, USA
  • Featured Featured
  • Received Sample Received Sample

Finally a dry food dogs will eat

I have 2 VERY PICKY bigger dogs, a chow mix and a Bassett Hound! I received a sample of True Instinct and for the first time ever, they ate it up and cleaned their bowls! Thank you for making such a good product!

  • Quality
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  • Value
    5
    4
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Divadog1
  • November 8, 2013
Loyal pet owner from Lakewood,NJ

Diva Approved

My basenji,Diva was very fussy before I fed her True Instincts.
She loves the taste and it has given her energy to spare on the race track and lure coursing field.
Thank you Purina for a great food that delivers all you say.
It's Diva approved

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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Bertasmom
  • January 28, 2014
Loyal pet owner from Elon, NC

Purina One

I have two large mixed breed dogs who have in the past been very picky about their food.I switched over to Purina One SmartBlend True Instinct and they absolutely love it.No more food to dump out of their dishes.The venison and turkey mix seem to be their favorite.I give it 5 stars.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • kmack46
  • June 12, 2014
Loyal pet owner from Hosston, LA, USA
  • Received Sample Received Sample

Taste that my boys enjoyed

I have 3 dogs of different breeds, chihuahua, pomeranian, and a mixed breed and all three enjoyed the product!

  • Quality
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  • Value
    5
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    5/5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • cval111
  • September 25, 2014
Loyal pet owner from pittsburgh, Pa

love it!

While I know other dog foods like blue buffalo are suppose to be healthier for your dog....its frickin EXPENSIVE! Purina one is one of the few foods that I have found (dry food) that my picky little old pug will eat without turning his nose up at it. Love this product. Tried it on a whim to see if he would finally eat it and not be so picky and he loved it.

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  • Value
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Sandi
  • July 19, 2015
Loyal pet owner from South Padre Island, Texas

quality product

Both of my cocker spaniels love this food - goes better with a bit of wet food, but there were many times I just put this Purina dry food in their bowls and they loved it. I will continue to buy Purina for my furbabies - it's a really good product. Thank you.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • doggal
  • September 20, 2015
Loyal pet owner from Canada

Mr. Bandit finally found a happier side when it comes to "Meal time" :)

My Husky/Sheppard has been in my life for almost 10yrs and, Ive gone from the most Expensive food (kibble) to the Cheapest Ive even tried Raw. And, when he did eat it was Beneful (at this point I was satisfied he was eating) to make sure he's getting enough Protein I was buying Steaks, Chicken Breast when I did groceries and adding them to his Food.
I then walked into a PetsMart to get his food and they didn't have any of his...knowing I needed to get him Food...I started reading newer dog foods I haven't really seen before. This Purina Trueblend had me hooked just by the Different flavours but, also because its Natural Instincts and softer morsels seeing how Bandit has cancer in his Jaw he went in for surgery where they removed his lower jaw...so, hard kibble isn't easy for him.
ALL IN ALL....IM FINALLY NOT JUST SATISFIED IM UBER HAPPY THAT HE ENJOYS EATING NOW!!!!!
THANK YOU PURINA! :)

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  • Value
    5
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Dogmami13
  • December 2, 2015
Loyal pet owner from San Francisco, Ca

My 9yr and 2yr old dogs love this!

I'm normally not a reviewer but I just had to share this story. I recently adopted a 2 yr old dog from a local shelter and was given purina one smart blend dry dog food as a take home. I also have a 9yr old dog who is a finicky eater and she was natural balance dry dog food due to food allergies. She has always been finicky for dog food. When it came to feeding time I was giving them both different foods and the original plan was to transition shelter dog to natural balance however the reverse happened my 9yr old dog transitioned to purina and have noticed that her coat is shiny and no more allergies. The shelter dog loves the food ! I'm so surprised that all these years I did not try purina due thinking that other brands were better and of course more expensive. I'm a true believer of this dog food and am so happy that my fur babies love this food. And my finicky eater is not finicky anymore...She actually is excited to eat now! Yay!!!

Thank you Purina!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Cherylwebb
  • March 25, 2016
Loyal pet owner from North Carolina

My dogs love this food, the seem to have more engery and look very healthy

My dogs love this food the seem to have more engery their coats look healthy and their teeth believe it or not look better I would recommend this food to everyone, our older dogs seems to be playing more and not just lyeing around, keep up the good work and keep our dogs more heathly out going and show them the love that we show them everyday because like me I am sure there are more people that treat their pets like part of the family and want them as healthy as can be the dogs will love the food and you will see a difference

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