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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food

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Product Overview

No matter how far science advances us, we always look to nature to inspire us. Purina ONE® SmartBlend® True Instinct was created to deliver on a dog’s natural instinct to choose nutrient-dense foods. Our Grain-Free Formula, made with real beef as the number one ingredient, has been developed without corn, wheat or soy to provide a grain-free option that contains the protein and energy active adult dogs need. Nature plus science helps provide 100% complete and balanced nutrition to support whole body health while satisfying your active adult dog’s true instinct. 

Get $3 off* your first bag when you register for the 28-Day Challenge.

  • Real beef is the #1 ingredient
  • No poultry by-product meal, artificial flavors or preservatives
  • Nutrient-dense grain-free formula with 30% protein to help support strong muscles and an active lifestyle
  • Made without corn, wheat or soy
  • Real beef as the first ingredient blended with other high-quality protein sources, helps support strong muscles and an active lifestyle
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids help support healthy skin and coat
  • Highly digestible so more nutrition goes to work inside your dog
  • 4 sources of antioxidants to help support a healthy immune system
Ingredients & Nutrition

Beef (source of glucosamine), chicken meal (source of glucosamine), pea starch, canola meal, cassava root flour, beef fat naturally preserved with Vitamin E, dried egg product, pea protein, dried yeast, sweet potatoes, liver flavor, dried beet pulp, ESSENTIAL NUTRIENTS AND OTHER INGREDIENTS: Minerals (potassium chloride, salt, calcium carbonate, mono and dicalcium phosphate, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite), sunflower oil, Vitamins (Vitamin E, choline, Vitamin B-3, Vitamin A, Vitamin B-5, Vitamin B-1, Vitamin B-12, Vitamin B-2, Vitamin B-6, folic acid, Vitamin K, Vitamin D-3, Vitamin B-7).    B-4171

Manufactured and guaranteed by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Beef & Sweet Potato provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

4.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.4%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

400 ppm

Omega-6 Fatty Acids (MIN)*

1.5%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 113 g of Purina ONE).  Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition.  The pet experts at Purina have provided the feeding amounts indicated as a starting point.  If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly.  To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above.  Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs.  If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water.  If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food.  Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively.  This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily.  Proper diet, exercise and veterinary care are the best ways to keep your dog healthy.  If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3879 kcal/kg
440 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/3 to 1 cups
(38–113 g) 

13–20 lbs.
(5.9–9.1 kg)

1 to 1-1/3 cups
(113–151 g) 

21–35 lbs.
(9.5–15.9 kg)

1-1/3 to 2 cups
(151–227 g) 

36–50 lbs.
(16.3–22.7 kg)

2 to 2-1/2 cups
(227–283 g) 

51–75 lbs.
(23.1–34.0 kg)

2-1/2 to 3-1/3 cups
(283–378 g) 

76–100 lbs.
(34.5–45.4 kg)

3-1/3 to 4 cups
(378–454 g)

Over 100 lbs.
(Over 45.4 kg)

4 cups (454 g) plus*

* 1/3 cup (38 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.4 kg)

Reviews
  • Overall Rating
    4.2/5
92%
Of customers recommend this product
1-10 of 12417 Reviews
True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • liz_ga_14671004
  • July 10, 2017
Loyal pet owner from

My dog loved this sample!

My dog loved the Purina ONE True Instinct Grain-Free Formula with Real Beef & Sweet Potato sample. We bought the bigger size and so far her coat is less flaky and she finishes the whole bowl.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • salayna_az_14629329
  • July 1, 2017
Loyal pet owner from

My dog loves Purina One!

Grain-Free Dry Dog Food from Purina ONE has my dog loving it! It doesn't leave my dog with bad breath. I read all the ingredients and I am thrilled with the product. I will continue with purchasing from Purina ONE and trying other flavors for my dog!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • cassi_oh_14662566
  • June 26, 2017
Loyal pet owner from

My Review

My dog's went crazy as soon as I opened the bag of Purina ONE Grain-Free True Instinct dog food. They loved and I feel good about feeding them this brand.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • jennifer_ia_14555568
  • July 16, 2017
Loyal pet owner from

Dogs Loved

As my dogs are getting older I want the best for them so decided to give this a try. They loved it!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • liz_mi_14679052
  • July 1, 2017
Loyal pet owner from

Doggie Chow Down!!

My dog was given a sample of Purina One: Grain Free Dry Dog Food and she loved it. When I opened the sample give to me by PinchMe I instantly saw a difference in food. The color and smell was way better than the dry food I was giving her before. Mia ate the food with no issues and had no problems switching foods after the fact as well

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • shannon_in_14637717
  • July 10, 2017
Loyal pet owner from

My dogs love it!

My dogs love Purina One Grain-free Dry Dog Food! The ingredients are good and a much better price than competing brands. Although this food is good I will not be switching from my current dog food. I currently give my dogs Purina One Smart Blend and they go crazy over it. If I ever have a dog with grain allergies I will definitely stick to Purina's grain free formula because they are a brand I trust.

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • rick_tn_14529373
  • July 11, 2017
Loyal pet owner from

My dog loved it

My dog love this product she ate her whole bowl. She never left her ball I think she was begging for more

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • amber_ga_14647795
  • July 1, 2017
Loyal pet owner from

Grain Free!!!

I am so happy to have discovered a grain free dog food at the supermarket and from a brand I already trust. Thank you for helping me find a new favorite dog food!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • alex_wa_14575711
  • June 26, 2017
Loyal pet owner from

Great product with natural ingredients

Received this grain free dog food for my 6 lb chihuahua. I put it in her bowl and she ate it all! She is 10 years old and missing some teeth. It's hard for her to eat hard food so these little discs are perfect for her! It's also grain free and healthy for my dog!

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True Instinct Grain-Free Formula with Beef & Sweet Potato Dog Food
  • 5/5
  • natalia_ca_14584025
  • June 26, 2017
Loyal pet owner from

my dog red loved it

he was over the top happy with this food which made me go buy more

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